The National Football League (NFL) held an NFL Owners meeting on May 22, 2023 where they selected the Bay Area and Levi’s Stadium in the City of Santa Clara as the next host for Super Bowl LX (Super Bowl 60) in 2026.
“The Bay Area was an incredible host for Super Bowl 50, and we are thrilled to bring the Super Bowl back,” said NFL Commissioner Roger Goodell. “We look forward to working with the 49ers and the Bay Area Host Committee to create an impactful Super Bowl LX in 2026 that showcases all the great things the region has to offer.”
“We are honored to host the Super Bowl at Levi’s Stadium once again, and to be stewards of one of the biggest sporting events in the world,” said Al Guido, President of the San Francisco 49ers. “Since hosting Super Bowl 50 in 2016, Levi’s Stadium has cemented its reputation as a world-class venue. I’m confident Super Bowl LX will be a terrific event that benefits the entire community.”
Santa Clara’s Levi’s Stadium is a world class venue and an incredible asset for the region. Since Levi’s Stadium opened nearly 10 years ago, it has attracted major events such as Super Bowl 50 in 2016, the 2019 College Football Playoff National Championship game and the upcoming FIFA World Cup 2026. The Stadium has also been key in attracting international talent for concerts and helping bring tourists back to the region after the pandemic. Over the years, Levi’s Stadium has continued to modernize and is a perfect venue for premier events like Super Bowl 60.
Super Bowl 50 generated $250 million in economic impact for the region, creating thousands of jobs for local residents. Super Bowl 60 is a chance to build on that success and will be a boon for the Bay Area.
“Our City has a proven track record with our successful Super Bowl 50 here in the City of Santa Clara. We are thrilled to have been selected to have Super Bowl LX,” said Mayor Lisa M. Gillmor. “Sports tourism supports our local restaurants, hotels, small businesses, and other industries. Major events like this help lift our local economy and boost revenue coming into our community. Residents should rest assured that we will continue to live up to Measure J and ensure that the City’s General Fund is not negatively impacted by these large events.”
Tourism is an essential part of the Bay Area’s COVID recovery process. Super Bowl LX will bring tens of thousands of visitors from around the country to our region which will make a huge difference to local establishments, many of whom are still recovering from COVID and trying to get back to 2019 levels.
“The World Cup and the Super Bowl coming to our area in the same year, presents a once in a lifetime opportunity for our sports fans, businesses and communities” said Zaileen Janmohamed, President & CEO of the Bay Area Host Committee. “This is a sign that the Bay Area remains an incredible destination for world class events across sports and entertainment.”
As part of Super Bowl LX activities, the Bay Area will host a highly anticipated slate of events that make up Super Bowl Week, including NFL Honors, Super Bowl Experience, Super Bowl Opening Night, and a robust community program. The events are expected to take place across the Bay Area, with limitless opportunities for visitors and residents to have memorable experiences leading up to the game.
The City of Santa Clara will continue to work with the Bay Area Host Committee and partners across the region to deliver successful, safe, and memorable events. Securing the World Cup and the Super Bowl in 2026 is proof of that Santa Clara is an amazing community and a global destination for sports tourism – and we can’t wait to see what’s next!
