When two of the Mission City’s largest and most popular attraction-oriented corporations work together, the possibilities are nearly endless.
With Levi’s Stadium weeks from opening, California’s Great America and the 49ers recently celebrated a collaboration that’ll transform Great America’s new 18,000-square-foot multi-purpose venue, the Great America Pavilion, into a sea of red and gold. The venue will become the “Red Zone Rally,” which will open three hours prior to kickoff, featuring flat screen televisions throughout, appearances by Gold Rush cheerleaders and 49ers alumni, an array of live entertainment, interactive activities and dining options.
The synergy envisioned by civic leaders years ago and continued by today’s leaders, with Levi’s Stadium sparking the Northside development that is swiftly becoming a premier sports and entertainment destination.
“This is all about partnerships,” said Mayor Jamie Matthews. “Seeing the five-time Super Bowl champs coming to theme park next door is amazing … this pavilion is a good manifestation of all we envisioned with the synergy created by the stadium. This will create the best NFL experiences anywhere.”
California’s Great America Vice President and General Manager Raul Rehnborg added to Matthews’ remarks at the June 27 unveiling ceremony. “We are proud to say we are the official amusement park of the 49ers. This will be a premier entertainment venue, and is a very flexible space … truly a groundbreaking opportunity for Cedar Fair.”
“Al Guido,” he continued, “worked tirelessly on this project for a number of years … partnering with the 49ers to activate this space is a phenomenal way to bring the game day experience to an unparalleled level for fans.”
An $850 10-game Red Zone Rally season package is available, which includes Great America Pavilion access for all preseason and regular season contests. Packages may be purchased by phone at 415-GO-49ERS (464-9377), online at www.49ers.com/tickets, or at www.levisstadium.com/tickets.
The venue will also be available for private events and parties, anticipating that the Great America Pavilion will be the spark to bring in additional revenue and events. The park will bring aboard a full-time chef specifically for the new venue and is excited at the investment by corporate owner Cedar Fair.
Prior to being transformed into the Great America Pavilion, the over one-acre site was utilized primarily as an open-air picnic venue. Great America spokesmen Roger Ross said the venue will help the park “raise the bar on dining options,” and guests will see such options as sushi, carving stations and traditional hot dogs and burgers.
Great America Pavilion is expected to become “one of the premier” event venues for corporate meetings and catered events, holiday parties and product launches. On non-game days, Great America Pavilion can be utilized as a single facility, or divided into three distinct areas, and includes a floor to ceiling stone fireplace, complete audio and visual capabilities, and high-end catering amenities.
Visit www.greatamericapavilion.com or call 408.986.5853 for information on the Great America Pavilion.
