Television commercials today have marketing “science” behind their messages. Entertainment-style ads assume the consumer won’t buy unless first entertained. LiMu Emu and Doug, for example, entertain for Liberty Mutual. A marketing department must compete in funny in order to win in market share. Bonehead commercials are designed for consumers...
Letters To The Editor
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I would like to endorse Andy Ratermann for re-election to the SCUSD School Board. I have been a parent in the district...
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Dear Editor, America organized a lot of service projects this year around 9/11. We certainly have sufficient natural disasters to warrant these...
Letters To The Editor
Santa Clara Seniors Locked Out of Their Senior Center Pool – Letter to the Editor
It seems like forever since our Senior Center pools have been open, 2 and 1/2 years and counting. Pre-CoVid, our indoor lap...
Letters To The Editor
Re-Election To School Board Vickie Fairchild – Re Elección para Junta del Districto Escolar de Santa Clara – Letter to the Editor
Hello / Hola I would like to the take the opportunity given here to endorse my support to Vickie Fairchild to continue...
The truth is out there In plain sight For the whole wide world to see Somebody won And somebody lost Its as...
I strongly endorse Vickie Fairchild for re-election to the School Board of Santa Clara! I have known Vickie for many years as...
Former New York Mayor Rudy Guiliani says breaking into the home of a former president is a “political act.” Those defending the...
This letter is regarding the bird population at Central Park. We are told that the park needs to be cleaned and that’s...
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Letters To The Editor
Is personal adversity more pressing than community adversity? – Letter to the Editor
One problem I have with modern Christian churches is that they seem laser-focused on the problem of overcoming personal adversity. I wonder...