The recently formed Sports Arena Alliance (SAA) has a mission to revitalize and enhance the indoor/outdoor sports arena industry. The alliance plans to provide its members with new tools, science and research in support of a variety of sports, activities and events. In addition, the organization intends to engage the general sporting public to promote the alliance members’ sports arenas.
“Through our alliance, together we represent a significant market share of active sports and recreation minded people,” said Jan Eric Nordmo, president of SSA. “The demographics of our combined members visiting Alliance Arenas offers an excellent opportunity for others to market their services and products.”
The organization also provides a resource for coaches, athletes, parents and fans to help enhance their fitness, health, wellness and sport participation. “Our holistic approach to sport is to include all that are a part of making a game an event. Education and understanding for all will help all enjoy,” the company said in a press release.
Participating California-based sports arenas will host the first State Cup Arena Soccer Event on June 6 and 7, marking the first time Arena Soccer will be played in a State Cup format.
Registration for the State Cup opened on April 1. Teams may qualify by placing first or second at their home alliance member facility leagues this past fall, winter or spring. All age groups are offered (U8 to U17) for boys and girls, though there are a limited number of spots per age group. Age groups final venues will be assigned across seven arenas in Northern California: Santa Rosa, Alameda, Redwood City, Santa Clara, San Jose and Sacramento.
For more information, visit www.thesportsarenaalliance.com.
